Indie style hair men 2018

Twenty One Pilots, Rosie Assoulin, and The Grand Budapest Hotel — there's something gratifying about discovering an indie hit before it gets big, and the same goes for beauty brands. By now, most of you are more indie style hair men 2018 than likely familiar with the big names: the products that stand out on CVS and Sephora shelves. You know, household brands like Burt's Bees,, and BareMinerals. These guys will always hold a special place in our hearts — and our bathroom cabinets — but we can't deny that we love ourselves a fabulous under-the-radar find. Take the ubiquitous brand, Drunk Elephant: Just a few years ago the Texas-based, non-toxic powerhouse was flying under everyone's noses, and now our aunts are asking about its famous. The point is all brands, big and small, have gotta start somewhere (and we can't say we mind if one of those places includes our desks). With that said, we bring you 21 outstanding beauty companies we can't stop talking about. And the best part? Many of them are disrupting the status quo.

By and

June 26, 2018

indie beauty products on a rainbow background

Photos: Courtesy of Brands

Courtesy of brand

Founded by ex-political speechwriter Susanne Norwitz, Maya Chia was developed based on the amazing nutritional benefits of chia seeds. When Norwitz realized the, she created a luxury, all-natural line of products, including this beauty editor favorite hybrid called, so that people could reap its skin-perfecting results. Other highlights from the brand are its and the, both of which contain chia in addition to other skin-loving ingredients like coconut and broccoli seed oils.

Courtesy of brand

If you've been looking for a way to support women-run companies, buying beauty products from Captain Blankenship is a great place to start. The brand supports small farms, puts the planet first, and is completely free of parabens, synthetic preservatives, and other nasty toxins. Some of our personal favorites from the upstate New York-based brand include its Golden Waves Sea Salt Shimmer Spray and its. Cute names and high quality? Yeah, we'll take it.

Courtesy of brand

Started in their Seattle kitchen, Julia Wills and Alexander Kummerow built Herbivore Botanicals to be totally non-toxic, high-quality, therapeutic, and just plain enjoyable to use. All of its products are created and tested on themselves and friends, and they put a major emphasis on ethically sourcing organic ingredients wherever possible. Its best-selling is a standout as it uniquely exfoliates the skin while soothing it at the same time. Other must-haves are its and.

Courtesy of brand

After being diagnosed with rheumatoid arthritis, followed by a rare brain tumor — both in less than a year — Indie Lee went on a mission to make effective skin-care products free of toxins or anything synthetic. She started with the Coconut Citrus Body Scrub, a gentle exfoliator created to soothe her dry skin while she received chemo. We're also obsessed with the, a talc-free spot treatment that shrinks zits without turning your skin into a flaky nightmare.

Courtesy of brand

Ex-magazine editor and music journalist Giselle Wasfie gave it all up to start Remix, an aromatherapy-slash-beauty line inspired by Chinese medicine. Based out of Chicago, the now acupuncturist-herbalist handcrafts her fragrant creations using botanicals and essential oils with the backbone being the principles of energy medicine, which are said to deliver a mind-body healing effect. The brand's is an example of how Wasfie develops products made for multiple purposes (and in chic packaging no less). This scent features notes of orange, lemon, jasmine, and rose geranium, as well as sandalwood and vetiver. Bye-bye bugs, hello smelling great.

Courtesy of brand

Don't let the quirky name and cutesy packaging throw you off: The Portland, Oregon-based brand's is a miracle worker. The blend of (including and vitamin E) promotes a brighter complexion and helps protect against further aging. Bonus: Proceeds from every online sale.

Courtesy of brand

Sachajuan is a hair-care brand that has earned legions of followers — beauty editors and industry pros included — thanks to its awesome styling products and sophisticated packaging. We, but the salt spray has an extra-special place in our hearts — and on our vanity tray.

Courtesy of brand

By now you're well aware of argan oil's magical moisturizing properties. But Kahina's line of skin- and hair-care products doesn't use just any old argan oil. The New York-based brand uses cold-pressed, certified-organic oil that's sourced from female-run cooperatives in Morocco. For extra hydration, we like to mix a few drops of the argan oil into our face cream or through the ends of damp hair for a conditioning boost.

Courtesy of brand

Founder Rachel Roff started Urban Skin Rx as a means to make the beauty world more inclusive because she recognized the lack of education and treatments available for conditions seen in darker skin tones. The collection features a wide range of products for just about every concern under the sun: eczema, dark spots, ingrown hairs, and so on. The brand's multi-use is a best-seller because not only does it work wonders on dark spots and texture, but it can also be used as a cleanser, exfoliator, and face mask.

Courtesy of brand

Its millennial-pink packaging and streamlined collection are only two reasons people adore Onomie. Its patent-pending formulas and advanced technologies are two more. With that said, it's hard to choose a favorite from the line — because everything is just that good — but the brand's new-to-the-market, which comes in three skin-enhancing shades, quickly became beloved by beauty editors for its moisturizing formula, beautiful shades, and portability.

Courtesy of brand

This fragrance line is cruelty free, hypoallergic, and free of parabens and toxic chemicals. Oh style yeah, and its scents are pretty sublime, too. This one in particular, called Isle, is a best-seller and features notes of bergamot, cardamom, and sandalwood. The result is uplifting, clean, and perfect for someone new to the fragrance game.

Courtesy of brand

DedCool was born in Los Angeles a little over two years ago by founder Carina Chaz, who was just 21 at the time. Chaz took her passion for cologne, masculine scents, and clean beauty and used them to bring to life a perfume brand with natural ingredients and minimal packaging to appeal to the masses. Her non-toxic, high-quality scents aren't geared toward any gender, which we love, seeing as everyone should be able to enjoy fragrance regardless of how they identify.

Courtesy of brand

We can't sing Saturday Skin's praises enough for two main reasons: The K-beauty brand is all about self-care — its products are designed to feel like "a weekend in a bottle" — and they're highly effective. OK, and fine, the adorable packaging gets to us, too. Some of our staples are its, which features kiwi and grape extracts to plump skin, and its, a light-as-air moisturizer that hydrates as quickly as it sinks in.

Courtesy of brand

The name in itself is enough to make you want to purchase one (or all) of its products, but Fatboy Hair doesn't skimp on quality just because its branding is A1. The inclusive hair-care brand, designed for all hair textures, develops effective products with clever packaging: One of our go-tos is its, which feels smooth and creamy when you're applying it, but then dries down matte, keeping flyaways at bay while creating amazing second-day texture. It also comes in, if that's your jam.

Courtesy of brand

Based in Austrailia, Grown Alchemist makes high-performance products for hair, body, and skin using advanced peptides, collagen-boosting actives, and powerhouse antioxidants. An all-time favorite is its, which contains skin-calming camellia and geranium blossom and offers subtle coverage that's amazing for sensitive and redness-prone skin. See it in action in this to makeup for facial redness.

Courtesy of brand

Inspired by the beauty of African culture, was started to offer highly pigmented, vibrant makeup (with a focus on eye shadow palettes) at affordable price points. Whether you're into neutral tones or high-voltage brights, there's definitely something that will strike your fancy from the inclusive cosmetics brand — and it won't cost you more than.

Courtesy of brand

Co-founders Kiana Cabell, Bryce Goldman, and Gigi Goldman started Kopari with 100 percent pure, organic coconut oil at its core. Sourced from the Philippines, the brand uses coconut oil to develop products for the hair, body, and skin. Its prized is a favorite among bloggers, beauty editors, and skin experts alike, but if you're looking for a killer,, or, Kopari has you covered, too. Oh yeah, and its delicious body scrub won a last year, too.

Courtesy of brand

Renowned makeup artist, who works with stars like Kristen Stewart and Jennifer Aniston, blew people away with her eponymous beauty line, which features creamy lid tints, kohl eyeliner, and cream blush. You can tell the products were developed by someone who seriously knows their stuff, as the products are pigmented, long-lasting, versatile, and just straight-up beautiful. This is particularly swoon-worthy.

Courtesy of brand

Fluide Beauty produces makeup for everyone — regardless of race, gender identity, religion, and so on. And it happens to be damn-good, too. The liquid lipsticks are creamy, opaque, and non-drying, and the nail varnishes don't chip on the second day like some non-gel formulas do (that and its color selection is prime). Products aside, we're partial to Fluide because it spotlights the fact that we're finally moving in a more inclusive direction in the beauty industry that refuses to market makeup to only one type of person. As if its ethos wasn't already reason enough to show your support, the brand also gives 5 percent of its proceeds to LGBTQ health and advocacy groups.

Courtesy of brand

Eco-friendly, organic brand Plantoxidants uses the antioxidant-rich power of goji berries to infuse its skin care with clean, all-natural goodness that increases skin-cell turnover and fights free radicals. The certified-organic line contains no irritants, chemicals, or synthetic fragrances, and is all about nourishing and strengthening the skin. Its is especially lovely as it unclogs pores and cleans skin without stripping it.

Collections

The September 2018 Allure Beauty Box

HERE'S A SNEAK PEEK OF WHAT'S INSIDE.

  • Compilation of First Aid Beauty Eye Gel, Joanna Vargas Serum, and Embryolisse

    Deals, Deals, Deals

    Celebrate your last summer hurrah by shopping deals on beauty brands like First Aid Beauty, Joanna Vargas, and more.

    August 28, 2018

  • Spongelle sponges and a jar of Captain Blankenship cream deodorant

    Labor Day

    Your ultimate shopping guide for discounts on all your beauty favorites.

    August 28, 2018

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