3 mistakes people make when starting a soap business

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How to Sell Homemade Soaps

If your homemade soaps look good and smell good, they will sell themselves, but you still need to use some marketing techniques and sales skills to get them in front of prospective customers. Learn how to sell homemade soaps to earn extra money or even a full time income.


  1. Test your products before trying to sell them.If you've been making homemade soaps for awhile already, you've probably gotten some positive feedback from family, friends and others who have used your soaps. If it's a newer endeavor, make sure you are confident of your products' quality and marketability. Give them away to relatives, friends and neighbors to get feedback.
  2. Find out what licenses and permits you need.Call your county or town to find out what the fees are and how to sell homemade soaps. See if there are any special licenses or inspections required by your state.
  3. Offer free samples for charitable causes like raffle baskets and donations to those in need.Give them away to local businesses, along with a basket or tray that includes your business card or brochure.
  4. Sell at craft fairs, festivals and other events.Take some time weekly or monthly to plan out your attendance. Get an idea of the customer traffic and competition for each venue so you can choose the right one. Find out the theme of each one to make sure your products and booth decorations fit in. Have some products that are specially designed for the season or holiday.
  5. Try to get regular space in local farmers market or flea markets, especially around the holiday season.These markets often have early hours; plan to have some time for setting up your space and products before the morning rush.
  6. Decide who your target customers are.The colors, scents and type of soaps you sell will attract different customers. Determine the age, income level and other demographics of your target market to refine your marketing techniques. You'll need to know what they read and what websites they visit to find the right mix of advertising and what stores they shop in to make sure your soaps get placed there.
  7. Hire a graphic designer to work on print items, or do it yourself.You'll need stationery, business cards, a catalog and brochures. Your logo can be used on print items as well as your website and email. Give business cards and brochures to customers, and mail updated catalogs periodically to get repeat business and referrals.
  8. Build an online presence.Put up a website. Sell on eBay, Etsy and other online boutiques and craft malls. Write about your products--or natural products or soap in general--in blogs and articles. Learn online marketing techniques to incorporate keywords so that searchers can find you. Advertise on sites that your prospective customers visit.
  9. Ask local shops to carry your soaps on either the counter or shelves.Inquire with online retailers, like boutiques, favor stores and gift shops, to see if they accept new vendors.
  10. Practice your sales skills.It can be daunting to try to get customers to buy more product or talking business owners into selling your soap. Remember to be confident in your product, friendly and pleasant. Think about hiring someone with proven sales skills and experience to get new business.

Community Q&A

  • Question
    Can I sell my soap at a shop that I don't own?
    wikiHow Contributor
    Community Answer
    Yes - you need to talk to the shop owners. If they'd like to carry your products, you work out together if the shop will take a flat rate every month or a percentage of each product sold.
  • Question
    What would entice customers to buy soap?
    wikiHow Contributor
    Community Answer
    People are buying the smell, so have samples for them to sniff, and maybe even small sample to take home to try.
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Views: 60,267

M. J. G.

Oct 29, 2019

"I like how it covers all the basics of soap marketing and prompts the soap business owner in which areas to getmore specific knowledge. I'll refer my granddaughter to this site; she is looking to expand her marketing skills for her business."


Nov 7, 2019

"Good general advice for those thinking about the marketing aspects. It covers basics on overall marketingstrategies that people should think about."

Lorelai Lumpnkin

Sep 26, 2019

"I'm going to start selling soap and with help of wikiHow, I will spread the word that this is the website to use."

Kelly Tague

Apr 9, 2019

"What helped me was finding out which licenses to have and who could help me."

Normas Bath

Sep 23, 2019

"Very helpful! Loved it.

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Date: 05.12.2018, 01:52 / Views: 55463